Foodservice Package Design & Sustainable Branding through LCA

Kraft chose to target its salad dressing business for a re-invention and conducted extensive Operator research to target unmet needs and dissatisfiers with current offerings.

A new salad dressing package was born out of this research and commercialized. Three goals guided the design process - Yield, Ease of use, Sustainability – which led to naming of this new salad dressing package, the YES Pack.

This presentation will share motivations, challenges, and results associated with this sustainable redesign success story

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