Assessment of Green Claims on Products

A research report completed for the Department for Environment, Food and Rural Affairs

Download the free sustainability report: Assessment of Green Claims on Products

The purpose of this study was to obtain an overall picture of the extent of green claims found on product packaging and associated materials, such as websites or leaflets.

The approach used was to visit stores, look at products on the shelves, and create a “snapshot” of the environmental claims a consumer would see during a normal shopping trip.

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