Webinar replay - Boost sales by driving sustainability performance in your product portfolio


Major brands are experiencing increased demand for products that are environmentally preferable. Growth of ‘green product’ sales at these brands, to more than half of total sales, make a compelling business case for products with increased sustainability. How can your company accelerate sales and profits by improving the sustainability performance of your entire product portfolio?

Watch the video and learn about Sustainable Solution Steering™, a a proven tool used to assess and steer entire product portfolios in line with sustainability criteria to boost business success. thinkstep and BASF have now joined forces to enable companies to utilize the potential of Sustainable Solution Steering™ across the globe.

With over 60,000 solutions assessed and more than 1,000 action plans in place, Sustainable Solution Steering™ has proven its potential to drive sales, profits and to reduce liability risks. It provides a solid foundation to manage and develop your product portfolio and actively addresses changing regulations, customer requiremen

See how BASF applied this method and gained results. They demonstrate how Sustainable Solution Steering provides the insight and understanding needed to work with your partners along the value chain to create successful, sustainable solutions.

We’ll cover how to:

  • Make continuous improvements, innovation and responsible action
  • Choose the right strategy for any product of your portfolio
  • Align all functions across your company for a profitable product portfolio management


Andreas Kicherer, Director Sustainability Strategy at BASF

Sven Lundie, Principal Consultant at thinkstep

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