Reaping the benefits of sustainability: revenue growth, brand enhancement, reduced costs, and reduced risk.
To reap the benefits however, you need a comprehensive plan rooted in a clear business case.
An effective sustainability plan communicates a sense of direction and purpose, unifies efforts, sets goals and priorities, builds motivation and momentum, and aligns sustainability goals with the company’s overall business objectives.
This plan is what you are ‘selling’ when you build a business case for sustainability in your company.
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